Skip to main content
How to Humanize Your Marketing Content
May 03, 2024

Tips for Humanizing Your Marketing Content

In an AI-driven world, humanizing your marketing content strategy is more important than ever. It is vital to remember that your business’s content is for people, not algorithms. Marketing content should be authentic and connect with your target audience on a real level. Effective marketing should sound human, speak to actual needs, and answer the reader's question.

To truly resonate with your target audience, you need to humanize your marketing content. But what exactly does that mean, and how can you achieve it? Darwill dives into some strategies for creating content with the human in mind.

Know Your Target Audience

Before you can humanize your marketing content, you need to understand who you're trying to reach. Take the time to research your target audience. Look into their demographics, interests, pain points, and preferences. Some questions to answer include:

  1. Who is your ideal customer?
  2. What products or services are they looking for?
  3. What types of website content, blogs, or social are more likely to engage and inform them effectively?

By researching, you will better understand your target audience. These insights will help you tailor your content to resonate with their needs and emotions, leading to improved engagement and increased conversions.

How to Tell Your Brand Story

One of the most powerful ways to humanize your marketing content is by telling compelling stories. Storytelling has a unique ability to evoke emotions, build connections, and make your brand more relatable.

You can do this by sharing testimonials from customers who have benefited from your product or service. Or narrate the journey behind your business’s start and introduce your team members. Authentic storytelling helps humanize your brand and fosters a sense of trust and empathy with your audience.

Be Genuine and Transparent

Authenticity is the cornerstone of humanizing your marketing content strategy. Today's consumers are savvy and can quickly spot insincerity. Be genuine in your communications. Don't be afraid to show the human side of your brand. People like to see who’s behind the scenes and put a name and face to the brand. Share behind-the-scenes glimpses of your team, communicate your mission as a company, and respond authentically to customer feedback. Transparency leads to trust, which is essential for building lasting customer relationships.

Use Conversational Language

Craft content with a clear structure and simple language that gets your point across. Steer clear of corporate jargon and formal language that can alienate your audience. Instead, strive for a conversational tone that feels natural and approachable. Imagine you're having a one-on-one conversation with a friend rather than delivering a sales pitch. Personalize your content with pronouns like "you" and "we," and engage your audience by asking questions and encouraging feedback.

Build Better Customer Relationship with Humanized Content

Humanizing your marketing content builds meaningful connections with your audience. By implementing Darwill’s recommended strategies, you can create content that resonates with your audience and drives engagement. Remember, it's not just about selling products or services—it's about building relationships and fostering trust that lasts. Team up with Darwill to create a marketing campaign with your audience in mind.