By Kelsey Blatter.

Top 10 Marketing Tips That You Need to Know

Marketing today is both an art and a science, and it’s not getting any easier. With ever-changing algorithms, fierce competition, and a growing list of platforms to manage, businesses are constantly trying to keep up. The reality is that many companies face similar marketing challenges, including:

Content inconsistency: Posting irregularly or with mixed brand messaging.
Unclear goals: Launching campaigns without measurable objectives.
Fragmented customer experiences: Failing to provide a unified journey across different touchpoints.

At Darwill, we’ve spent over 70 years helping brands overcome these challenges through strategies that are practical, measurable, and scalable. Whether you’re looking to strengthen your marketing website strategy, explore a website redesign, implement a direct mail marketing strategy, or master the types of SEO that matter most, our 10 easy tips will help you stand out and succeed.

Tip 1: Define Clear Marketing Goals

Before you create a single social post or email campaign, you need to know what you’re aiming for. Clear goals turn vague ideas into actionable plans.

Here’s how to do it:

Set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). For example: “Increase organic website traffic by 20% in the next 90 days.”
Tie each campaign to a business objective. Whether that’s driving sales, generating leads, or improving customer retention.
Use analytics tools to measure progress and determine if your goals are realistic or need adjusting.

When your goals are clear, your strategy becomes more focused, and you’ll know exactly what your campaign performance looks like.

Tip 2: Develop a Consistent Brand Voice

Think of your brand voice as your company’s personality. Consistency in this voice builds familiarity, which in turn builds trust. A customer who recognizes your tone, whether they’re reading a blog, scrolling through Instagram, or browsing your website, is more likely to remember you.

Best practices for brand voice consistency:

Create a brand style guide that includes tone, word choice, grammar rules, colors, fonts, and imagery guidelines.
Train your team to follow this guide for all communications, from ad copy to a website redesign.
Audit your existing content for inconsistencies and update it to align with your brand personality.

Tip 3: Create Content That Adds Value

Promotional content is important, but it shouldn’t dominate your entire marketing mix. To engage your audience, you need to offer something useful.

Here’s how to create value-driven content:

Focus on solving your audience’s problems through how-to articles, guides, webinars, or case studies.
Incorporate top content marketing tools like SEMrush for topic research, Canva for design, and Grammarly for editing.
Mix the formats that you post content on between blogs, videos, infographics, and podcasts to appeal to different content consumption styles.

This approach positions your brand as a helpful resource rather than just another advertiser.

Tip 4: Optimize for SEO

Search engine optimization (SEO) is essential if you want people to find your content. It’s not just about stuffing keywords into your webpages and blogs; it’s about aligning your site’s structure and content with what your audience is searching for.

Focus on the three main types of SEO:

On-page SEO: Optimize titles, headings, keywords, and meta descriptions. Use internal links to guide visitors through your site.
Off-page SEO: Build authority with backlinks from reputable websites. This could involve guest posting or collaborations.
Technical SEO: Ensure fast page load speeds and mobile optimization to provide a better user experience.

By combining all of the types of SEO listed above, you improve your website’s discoverability, build trust with search engines, and attract higher-quality traffic and leads.

Tip 5: Build High-Quality Webpages

Your website is often your first impression, and it needs to impress fast. Studies show visitors form an opinion about a site in just 0.05 seconds. That’s all the time it takes to determine whether they like your site or not, and whether they’ll stay or leave.

To build high-quality pages:

Optimize for mobile — 96.2% of internet users use a mobile phone to access the internet.
Improve load times to under three seconds. Slow sites can increase bounce rates.
Make your navigation menu intuitive with a clear flow and call to actions that direct users to the next step.
Incorporate trust-building elements like testimonials, certifications, and security badges.

If your site feels outdated, a website redesign can refresh its look and improve functionality, ultimately boosting conversions.

Tip 6: Embrace Omnichannel Marketing

Today’s customers don’t just interact with you in one place. They might first see your ad on Facebook, read your email newsletter, visit your site, and later receive a postcard in the mail. An omnichannel approach ensures you reach your audience across all the platforms they use.

Omnichannel marketing best practices:

Ensure consistent branding and messaging across all channels.
Use tracking tools to understand customer touchpoints and adjust accordingly.
Create cross-channel campaigns that lead customers from one medium to another (e.g., a social post that drives to a landing page, followed by a reminder email).

Tip 7: Combine Digital and Traditional Marketing

It’s easy to think marketing is all about digital now, but having a direct mail marketing strategy continues to deliver strong results, especially when seamlessly paired with online methods.

Examples:

Send a personalized postcard with a QR code leading to a dedicated landing page.
Follow up with an email campaign to reinforce the message.
Retarget those same visitors with social ads.

This multi-touch approach increases brand recall and drives more conversions than using a single channel alone.

Tip 8: Personalize Your Outreach

Personalization goes beyond adding someone’s first name to an email. It’s about delivering relevant content based on their buying behaviors, preferences, and what stage they are at in the buying journey.

Ways to personalize effectively:

Segment your list based on purchase history, engagement, or demographics.
Use automated triggers. For example, send a reminder email if a patient does not show up for an appointment.
Personalize offers and recommendations based on previous purchases or services.

When done right, personalization boosts engagement, loyalty, and conversion rates. At Darwill, we integrate personalization to tailor marketing messages to your audience segments, helping clients overcome marketing challenges.

Tip 9: Use Marketing Automation Tools

Incorporating automation into your marketing strategy saves time, improves accuracy, and helps you scale. By integrating your CRM data, you can capture valuable customer actions and behaviors that fuel your automated marketing efforts. Your CRM data will power automated pushes, ensuring the right message is delivered at the right time throughout the customer journey. Whether you dive into one of these platforms yourself or work with Darwill to assess your data and pinpoint automation opportunities, the right tools can make a big impact.

A few automation platforms that help automate your workflow:

HubSpot: Great for inbound marketing and CRM integration.
Mailchimp: Best for email marketing and small business automation.
Salesforce Marketing Cloud: Enterprise-level campaign management.

Tip 10: Audit and Adjust Regularly

Marketing is all about analyzing performance, optimizing, and trying something new. The best strategies are living, breathing, and evolving.

How to keep improving:

Monitor analytics: Look at website traffic, conversion rates, click-through rates, and bounce rates.
Use A/B testing to experiment with different headlines, images, or CTAs. This will help you understand what resonates with your audience.
Stay updated on trends, algorithms, and customer behaviors to continually improve upon your campaigns.

Small adjustments made consistently will keep your marketing website strategy and traditional marketing methods sharp and competitive.

Partner with Darwill to Overcome Marketing Challenges

Overcoming marketing challenges isn’t about luck, it’s about having a plan, executing consistently, and being willing to adapt. By creating valuable content, refining your website for performance, leveraging top content marketing tools, and optimizing for all types of SEO, you can build marketing campaigns that deliver results year after year.

If you’re ready to take your marketing to the next level, start by reviewing your current approach. Are your goals clear? Is your brand voice consistent? Is your direct mail marketing strategy integrated with your digital efforts?

If not, you need a little help. Contact Darwill to start leveraging our top 10 marketing tips and more!