Darwill has over 10 years in the industry working with more than 1,300 dental practices with a special focus on DSO groups. As a full-service provider, we can take your national campaign and tailor it to each location based on your goals and budget.
We do everything in-house and take time to learn about your goals and target audiences. From these learnings, we strategically put a plan together to best target local patients and prospects across multiple channels. Darwill can help you reactivate past patients, retain current patients, and bring in new prospects.
Attract potential patients that are new to the area
Win back inactive and passive patients
Alert patients of upcoming appointments
Encourage patients to utilize their dental benefits
Remind patients to continue their treatment
We deliver data-driven campaigns for both acquisition and retention – leveraging our years of experience and expertise to excel in marketing for the dental industry. We assist not only with the production of your direct mail, but also with strategy development, data for optimal targeting, creative design, and digital marketing to complement and increase overall response to each campaign. Being a one-stop shop allows our clients to minimize the number of partners they need to work with.
Many marketing agencies buy third-party lists and make assumptions about who your target patients are. We do things differently at Darwill. We use your patient data to build data models and score prospects at a location level.
By doing this we learn what your patients look like and who is most likely to convert. Using this information, your budget is used to target the right people with the right campaign – only spending money on those who are most likely to become new patients or reactivate.
Through our years of experience, we have developed tested and proven direct mail campaigns that have helped many practices grow and retain patient volume. Dental practices have seen a lot of success using our direct response campaigns. Our printing capabilities coupled with our proprietary list and service management tools enable us to efficiently and effectively execute thousands of unique pieces per month.
We can also implement digital efforts to boost overall results and reap the benefits of an omnichannel campaign. We’ll help you target both existing patients and prospects by combining direct mail, social, and display ads.