Dental Care
Darwill has over 30 years in the industry, working with more than 1,300 dental practices with a special focus on DSO groups. We are based in the Chicago area, but serve dental practices nationwide. As a full-service provider, we can take your national marketing campaign and tailor it to each location based on your goals and budget. We're here to help you reactivate past dental patients, improve retention rates, and reach new patients.
We do everything in-house and take time to learn about your goals and target audiences. From these learnings, we strategically put a plan together to best attract new patients and prospects with omnichannel marketing services. We offer direct mail, digital marketing, data science, and reporting and analytics. Whether you offer cosmetic dentistry, orthodontics, or pediatric dental care, our dental marketing strategies will grow your patient pipeline and increase engagement.
Attract potential dental patients who are new to the area
Win back inactive and passive dental patients
Alert patients of upcoming appointments
Encourage patients to utilize their dental benefits
Remind patients to continue their dental treatment
We deliver data-driven campaigns for both patient acquisition and retention – leveraging our years of experience and expertise to excel in marketing for the dental industry. Based in the Chicago area, we assist local and nationwide dental practices with a range of marketing services, including:
- Direct mail
- Strategy development
- Data for optimal targeting
- Creative design
- Automated marketing
- Digital marketing
Through our omnichannel marketing services and our expert marketing ideas for dental offices, we'll help you book more appointments, keep patients coming back for treatment, and overall boost revenue for your practice.
At Darwill, we take a data-driven approach to marketing for dental practices. We use your patient data to identify look-a-like audiences that are your ideal targets, then create tailored campaigns across digital and direct mail channels. Our team builds omnichannel strategies to attract new patients, retain existing ones, and promote your key services — all while optimizing your marketing spend for the best return.
Growth comes from consistently reaching the right audience through the channels they frequent most. Darwill helps you achieve this by combining your patient data, targeted advertising, automation, and an optimal communication cadence to keep your practice top of mind, increase appointment bookings, and drive repeat visits.
We leverage your first-party patient data and enrich it with our two national installs of consumer files from Acxiom and Porch Media Group. Our data science team builds predictive models to identify your best prospects and understand what drives patients to book appointments. This data guides every campaign to ensure your marketing is precise, relevant, and effective.
Omnichannel marketing creates multiple touchpoints to engage patients wherever they are. By connecting digital and direct mail efforts, Darwill helps increase brand awareness, patient inquiries, and booked appointments. Practices often see stronger engagement, improved ROI, and sustainable long-term growth through this integrated approach.
We use precise audience targeting, automated campaigns, and personalized creative to reach potential patients at every stage of their journey. Whether it’s a triggered mailer after a predetermined event, or a paid search ad that leads to a booking-focused landing page, every strategy is designed to capture attention and convert leads into appointments.
You can expect a dedicated team that becomes an extension of your practice. We start by understanding your goals, reviewing your current marketing efforts, and identifying opportunities for improvement. From there, we create and manage campaigns, track performance, and continually optimize results, so you can focus on providing excellent patient care.
Partnering with a full-service marketing agency like Darwill gives your practice access to marketing experts, creative designers, data scientists, and campaign strategists — all under one roof. We help you save time, reduce wasted spend, and maximize growth with proven strategies that deliver measurable results.
Many marketing agencies buy third-party lists and make assumptions about who your target patients are. But how do you collect and analyze data to truly understand your audience?
At Darwill, we do things differently. We use your patient data to build data models and score prospects at a location level. By doing this, we learn what your patients look like and who is most likely to convert. Using this insight, your budget is focused on targeting the right people with the right campaign—only spending money on those most likely to become new or reactivated patients.
Through our years of experience, we have developed tested and proven direct mail campaigns that have helped many dental and cosmetic dentistry practices grow and retain their patient volume. Dental practices and DSOs have seen a lot of success using our direct response campaigns. Our printing capabilities coupled with our proprietary list and service management tools enable us to efficiently and effectively execute thousands of unique pieces per month.
Our dental marketing strategies also incorporate digital efforts to boost overall results and reap the benefits of an omnichannel campaign. We’ll help you target both existing patients and prospects by combining direct mail, Google ads, paid search, social ads, display ads, and more.
