Darwill utilizes a wide range of data sources to find your local target audience, learn more about them, and make the best marketing decisions based on the data. A data source is the location where the data originates from.
There are several data sources available for businesses and marketers to use for their marketing efforts.
Utilizing Data Sources
Darwill utilizes the following data sources to help you to craft successful, highly targeted campaigns:
Data that the customer intentionally and proactively shares with a company.
Information a company directly collects from its customers and owns.
Information that is acquired from a trusted partner, like Darwill.
Information that is collected by a separate entity, typically purchased.
National Consumer Files
Darwill has one national install of consumer files, Acxiom, which gives us access to over 345 million unique individuals we can market to. Plus, we maintain partnerships with a larger number of specialty data providers giving us access to even more records.
Information about the specific geographical location of the device being used by a consumer. Using geo-data we gain insight to where your customers are in the real world. Their physical intent tells us how far they are willing to drive to location, which competitors they are going to, and more.
Our Data Allows for
Collect Consumer Data with Data Sources
Using data sources helps you gain information on customers and prospects which can further be used to direct your marketing efforts.