Darwill

The Benefits and Cost Savings of Interactive Direct Mail

Dec 20, 2019 Print

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

Darwill Installs Acxiom's InfoBase Consumer Database

Dec 20, 2019 Marketing

Together, V12 and Acxiom expand our universe, facilitating more accurate targeting of both existing client customers and potential prospects.

Personalization in Marketing, Part 2: Targeted Social Ads

Nov 26, 2019 Marketing, Personalized, Data

Here’s how you can get your messages to customers' mobile phones with targeted social ads, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Personalization in Marketing, Part 1: Variable Information Printing

Nov 13, 2019 Print, Marketing, Personalized

Business are making variable information printing a standard for sending consumers targeted direct mail. Here’s how it works.

Collaboration is Key to Data-Driven Direct Mail

Oct 22, 2019 Marketing, Planning & Strategy, Personalized, Data

To send the most effective data-driven direct mail, data and creative teams must make collaboration a priority.

The Most Important Marketing Campaign Metrics

Oct 05, 2019 Marketing, Measure

No matter your goals, marketing campaign metrics help you reach them.

Leverage Consumer Data to Create a Targeted Trigger Mailing Program

Sep 23, 2019 Print, Marketing, Personalized, Data

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.