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Search Engine Marketing


More Traffic,
More Results

Our Digital team performs search engine marketing (SEM) to increase your website traffic and visibility through paid search ads. Our SEM approach uses pay-per-click ads (PPC) on search engine results pages (SERPs) to market your business. 

SEM and PPC ads increase your SERP placement by bidding on keywords that your customers are using when searching for a product or service. Bidding on these keywords gives you the opportunity to get your paid ad to appear on the results page for the users' search query. 

More Traffic More Results

How SEM Can Help Your Business

We’ll help you reach in-market shoppers quickly and efficiently to influence their decisions and behaviors. Through targeted keywords and ad copy, our SEM and PPC ads display at the top of SERPs to provide a solution to the consumer's search.

By bidding on keywords, your ad is shown to motivated customers who are ready to make a purchase. We’ll help you acquire new customers online and direct them to a unique landing page on your website from the SEM or PPC ad to drive conversions.

Plus, you only pay when the consumer clicks your ad!

Increase Traffic and Visibility

We monitor consumer behavior on the internet and your website to optimize ads to ensure a higher conversion rate. Our team updates keywords, bids, ad copy, and your landing page and performs constant and consistent optimizations.

The paid ads we build are tailored to your campaign goals. We develop a proven SEM strategy by combining the best practices from SEO and pay-per-click (PPC) ads. Our experts help you bid on keywords for your campaign and win the bid with perfectly crafted ads. Increase your brand awareness and website traffic by ranking in the top spot for the user's search query.

100% Google & Microsoft Ads Certified

Google Ads Certified
Bing Ads Certified
Increase in conversions year over year
53 %
Increase in conversions year over year



Click-through Rate vs 7.35% industry average
14 %
Click-through Rate vs 7.35% industry average

Search Engine Marketing & Management

When you sign up for SEM with Darwill, you gain access to our top-tier product package which includes:

SEM Management

Be Visible in Search Engine Results

Get seen by your audiences with our SEM services and paid search ads.