"Darwill has created a program that allows us to have a hands-off marketing program that targets specific customers that are familiar with the rent-to-own transaction, be it a current customer, a payoff customer, or a prospective customer. Since we have been involved with Darwill, they continue to promote our business with an upscale look that customers respond to. Marketing with Darwill requires little to no effort from the store staff, allowing them to focus on other aspects of their job."