Fall Marketing Musts for HVAC Companies
HVAC providers are preparing their marketing campaigns for the shoulder season. Business slows in the fall because of mild weather. This makes marketing more important than ever. A well-crafted strategy can help your business succeed during this slower season.
In this blog, we explore some fall marketing musts for HVAC companies and contractors. We also provide some examples to inspire your efforts.
Leveraging the Power of Automation
If you haven't incorporated automated marketing into your strategy, you're missing out. Automation is an invaluable tool that will set your business apart. This technology uses the data in your CRM. It allows your business to be more efficient. You can streamline repetitive tasks, reallocate staff time and resources to other business goals, and save money.
Darwill offers several home service automated trigger campaigns to help you reach customers and prospects with personalized direct mail. These include new movers, maintenance agreements, ending warranties, customer referrals, and more. Consumer data can also help to build cross-sell and upsell campaigns. These allow you to reach customers at the right time. Get them to buy related services or a higher-end product.
Adding automation to your marketing strategy will benefit your HVAC business. You gain efficiency, personalization, data-driven insights, and a competitive edge.
Seasonal Maintenance Offers
One way to attract and keep customers during the fall season is with limited-time seasonal maintenance offers. These can include deals on services. Consider furnace and heating system inspections, air filter replacements, and general system tune-ups.
We asked Dan Bolt, an Account Executive at Darwill, for his expert opinion on seasonal HVAC maintenance campaigns that contain offers. "Furnace maintenance campaigns work great this time of year, especially as homeowners get ready to turn on their heating units for the first time. Campaigns should offer a discount by a specific date to drive homeowners to take action now vs. waiting," said Bolt.
Social Media Engagement
Leverage the power of social media to connect and promote your fall services. Share eye-catching visuals, customer testimonials, and before-and-after photos of successful HVAC installations or repairs.
Engaging with your audience and pushing out educational, fun content showcases your expertise. It helps to build trust with potential customers.
Email Marketing Campaigns
Email marketing is a cost-effective way to reach your existing customer base and nurture leads. Send out informative newsletters with fall-related HVAC tips and special offers. Be sure to remind them about seasonal maintenance. Personalize your emails to make customers feel valued and appreciated.
This is another channel that you can automate. You can build a series of automated email workflows for different customer segments. These workflows will target customers with personalized messaging based on where they're at in the customer journey. Email is another channel where you can advertise your seasonal maintenance offers.
Customer Reviews and Testimonials
Positive feedback builds credibility and trust. Encourage satisfied customers to leave reviews and testimonials on platforms like Google and Yelp. Showcase these reviews on your website and social media to reassure potential customers of your quality service.
Consider creating a "customer of the month" spotlight on your website and social media. Feature a satisfied customer's story and their experience with your HVAC business. Offer them a special discount or gift as a token of appreciation.
Shine this Season with a Thoughtfully Crafted Marketing Strategy
By implementing these fall marketing musts, you will meet the seasonal demand, establish a strong presence in your local market, and build lasting customer relationships. Fall into success with a well-crafted marketing strategy that keeps your HVAC business thriving year after year. Stand out with Darwill's expert help.