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Digital Marketing Best Practices
May 11, 2023

Essential Digital Marketing Best Practices for Your Business

Consumers turn to online mediums for entertainment, shopping, and researching information. Because of this, businesses continue to add digital marketing to their strategy. Investing in digital marketing allows your business to reach customers and prospects on high-traffic channels with your brand message and promotions.

To include digital into your business' marketing plan, you'll first want to consider the best practices to achieve the best engagement, click-through rates, conversions, and return on investment (ROI).

Incorporate Darwill's digital marketing best practices and start reaping the benefits.

Identify Your Audience

You must first consider your target audience when building your digital marketing campaign. Think about who you are trying to reach and the campaign’s goal. Are you aiming to get new customers, win back former ones, or keep current customers? Once you have determined the target audience, you can build relevant content. The message of your campaign and the product or service you promote will change. It all depends on the audience, where they're at in the buying journey, and the overall goal of the campaign.

Use Accurate Data

Having accurate data is critical for the success of data-driven digital marketing campaigns. The effectiveness of your campaigns rely on the quality of data. You want to have superb data cleansing techniques or a marketing partner like Darwill to do it for you. Data cleansing consists of removing inaccurate information, typo errors, and more.

Email addresses are an excellent example of why having accurate data is crucial. If an email address is unused or invalid, you may notice a higher bounce rate for your email marketing campaign. When your email bounce rate increases, you are at risk of becoming labeled as spam. This has a negative effect on your reputation and your digital marketing budget. You can avoid this by combing through your data. Update your email list on a regular basis and remove invalid or inactive email addresses. Be sure to do this before sending out your next digital campaign.

Include Search Engine Optimization

Search engine optimization (SEO) is a must for successful digital campaigns. SEO is the practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases. SEO will help make your website more "attractive" to search engines. This makes them more likely to rank your content higher in search results. This leads to more organic website traffic, reducing the need for paid advertising to attract web visitors. On average, we help our customers decrease their paid media spend by 20%.

Search engines drive 93% of all web traffic, so you must optimize your website and landing pages. You can do this by enhancing meta tags, schema, page speed, and adding target keywords that customers may use to find you. Adding SEO into your digital strategy can help drive organic traffic to your website. It can also increase brand visibility and generate more leads and sales.

Leverage Omnichannel Marketing

Omnichannel marketing creates a seamless, integrated customer experience across all channels and touchpoints. The goal is to provide a consistent, personalized experience no matter where they interact with your brand.

You need to ensure that your messaging, branding, and customer service are consistent across all channels. This includes your website, social media, email, streaming TV or audio ads, mobile apps, and other touchpoints for your brand. By leveraging omnichannel marketing, you can increase customer engagement, purchase frequency, retention rates, and revenue.

Become a Digital Marketing Master with Darwill's Expertise

Using these best practices will lead to a powerful digital presence and can help you in many ways. Digital marketing creates awareness and engagement on the channels your customers and prospects are using and allows them to convert easily. With Darwill's digital marketing best practices, you can show up at the right time and place with a captivating digital ad to increase conversion rates. Let us guide you and build a top-performing digital marketing campaign today.