Trigger Marketing Increases Conversions
A well-established, hearing care company with over 150 locations was mailing all non-converted leads with the same message and cadence. Darwill recognized an opportunity to better segment and target these leads which led to the creation of an outcome-based customer journey.
Response Rate by Time Since Last Appointment
Darwill Analysis Findings:
Patients respond at a higher rate when contacted closest to their last visit.