SEO Drives More Web Traffic & Calls for Location-Based Client
Darwill's digital team helped a location-based client drive impressive visibility, web traffic, and calls through data-driven SEO strategies. This client saw measurable success in just the first three months of partnering with us.
While SEO is a long-term strategy designed to build authority, visibility, and trust over time, we measure impact by comparing results year over year (YOY). By doing so, we can clearly see how our optimizations are accelerating the client’s growth, even in the early stages.
Strategy: The Key SEO Pillars for Success
Darwill's SEO approach focused on these 4 key pillars:
1
Optimizing website content, keywords, and structure for both users and search engines.
2
Enhancing site speed, performance, and indexing to ensure search engines can easily crawl the site.
3
Building backlinks and improving domain authority to strengthen online credibility.
4
Optimizing listings, content, and service pages for local, location-based searches.
Together, these elements created a cohesive strategy that helped the client achieve the results.
Results: 3-Month SEO Impact
After implementing our SEO strategy, the client experienced remarkable gains when compared to the same three-month period from the previous year:
269%
SEARCH VISIBILITY
Search appearances surged from 279K to over 1 million, placing our client in front of far more potential customers.
86%
WEBSITE TRAFFIC
Visitors grew from 500 to 932, proving that improved visibility drives real engagement.
288%
LOCAL PAGES
The top 30 service area pages ranked higher and appeared four times more often — a major boost for local search visibility.
157%
PHONE CALLS
Website-driven phone calls more than doubled (272 to 700), turning digital traffic into tangible leads and new customers.
In just three short months, Darwill's SEO strategy created a measurable impact, driving visibility, engagement, and conversions for our client. And this is only the beginning. As our optimization efforts continue, our client’s search rankings, web traffic, and lead volume will continue to climb.
