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21, Nov 2022

Lifecycle Journey Marketing Raises Repurchases

Case Study:

A global hearing care company with corporate locations across the U.S. was looking to increase repurchase rates of their existing patients. They had historically reached out to patients based on a past purchase window that aligned best with operations, rather than when optimal response occurred.


Past Campaign Analysis Findings:

Years Since Purchase Cost Per Eval Eval Response Rate Cost Per Eval
3 Years 9.60% 4.43% $13.68
4 Years 8.69% 3.93% $14.99
5 Years 6.37% 2.83% $19.51
6 Years 4.64% 1.06% $61.96
7+ Years 2.73% 0.82% $73.55

Darwill Analysis Findings:

Patients response dropped off significantly after 7 years. Indicating that as the optimal time to segment the data for different messaging.

Case Study

Hearing Care Company
  • Determine optimum segmentation for repurchase based on past response data.
  • Increase response of repurchase campaigns by delivering specialized messaging and offers based on historical patient response.

Achieve Impressive Results and More

By partnering with Darwill, you too can see impressive industry results such as an increase in conversions, higher engagement, improved ROI, and more.