Lifecycle Journey Marketing Raises Repurchases
A global hearing care company with corporate locations across the U.S. was looking to increase repurchase rates of their existing patients. They had historically reached out to patients based on a past purchase window that aligned best with operations, rather than when optimal response occurred.
Past Campaign Analysis Findings:
|Years Since Purchase||Cost Per Eval||Eval Response Rate||Cost Per Eval|
Darwill Analysis Findings:
Patients response dropped off significantly after 7 years. Indicating that as the optimal time to segment the data for different messaging.