Content Marketing and Digital Strategies Attract Automotive Customers

Challenge:

A Regional Automotive Dealership wanted to get ahead of their competition by developing organic strategies to market Electric Vehicle (EV) and Hybrid models while also enhancing their overall SEO.

Solution:

To uncover the best recommendations for the client, Darwill performed research on their best-selling vehicle models and EV/Hybrid models. We looked at the search queries that were most used for these models to understand the type of content to create that would attract both local and national users. By doing so, we improved their SEO and gave the client a higher chance of being pulled for voice search results.

Strategy:

Darwill created content pages that guide consumers in narrowing their research intent by comparing various vehicle trims and detailing each model's features. This theme has gained significant interest over the years, contributing to the popularity of voice search for our content.

Results:

93.4% INCREASE

Users increased by 93.4%. More people visited the site compared to the previous year.

96.2% INCREASE

New Users increased by 96.2%. More new people discovered this dealership compared to the previous year.

80.1% INCREASE

Sessions increased by 80.1%. More website visitors came to the site compared to the previous year.