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Website Trends
Nov 21, 2023

The Latest Website Trends and Must-Haves for Your Business

In this digital age, having a website for your business is a must. But not any website will get the job done. It needs to be high-performing and optimized to rank well in search engine results pages. To achieve that, you need to stay up to date with the latest responsive website trends. Ensure that your website includes key elements that will make it easy for potential customers to find you and engage with your business.

In this blog post, we discuss some of the latest website trends and must-have elements that your business needs to include on your site.


Hyperlinks are a crucial part of any website. They provide easy access to related content on your site. They can also improve your website's visibility and ranking. Including hyperlinks in your content helps to build your website's authority and credibility.

Internal links also help search engines understand the structure of your site. By linking to other pages on your site and external sites, you can improve the user experience and provide valuable content to your visitors. For example, you can add hyperlinks to your blogs. This encourages readers to learn more about your products or services.

Calls to Action

Calls to Action (CTA) are essential elements. They encourage visitors to take a desired action on your site. This could be buying something, subscribing to your newsletter, or filling out a form. Effective CTAs grab your attention and complement the design of your website. You should place them in areas where visitors are most likely to click and convert. You can place them in headlines, body copy, or as a clickable button. The language used in the CTAs should also be clear, compelling, and action oriented. For example, "Get Started," "Contact Us," "Subscribe," or "Download Now."

Easy Navigation

All websites must have simple and easy navigation. This includes a well-organized menu and clear pathways for users to navigate from the homepage to other important pages. The goal is to get your website visitors to the content they seek in the least amount of clicks. If it is unclear where they need to click for the information they need, they will likely leave your site. Resulting in higher bounce rates. Have a few team members test your website to understand how others navigate it. This can help you optimize your pathways and other elements. You want to make it easier for visitors to explore your site.

Your website navigation should be intuitive. Make sure it has easy-to-read font and eye-catching buttons that stand out from the page. When visitors know where to find what they're looking for, they spend more time on your site. This means that they are more likely to convert. Another thing to consider is how your website performs on different screen sizes. It should be responsive on all devices, not desktops alone. Optimizing your website for mobile and tablets allows users to have a seamless experience across all devices. 


Another element that all businesses need to consider for their website is accessibility. According to the U.S. Census Bureau, there are about 42.5 million Americans with disabilities. Many websites still lack accessibility features. This makes it hard for millions to use those websites. Websites must be accessible to all visitors regardless of their abilities.

Creating an accessible website will help to ensure that all users have equal access to your content. An accessible website will help search engines better understand and rank your content. Some ways to make your website more accessible include:

  • Use alt text for images.
  • Design with enough color contrast for ease of viewing.
  • Use descriptive language and headings. This makes it easier for those with visual impairments to navigate the site.
  • Enable text to resize for people with low vision who may need larger text.
  • Provide captions and transcripts for audio and video content. This makes multimedia content accessible to users who are deaf or hard of hearing.
  • Ensure all interactive elements, like forms and menus, only need a keyboard to work.

Mobile Optimization

Mobile optimization is no longer a "nice-to-have" – it is a must for all websites. Over 55% of website traffic comes from mobile devices. 92.3% of internet users access the internet using a mobile phone. With these numbers rising, a mobile-optimized website is mandatory. This means that your website should have a quick load time on mobile devices. Your website needs to be easy to navigate on smaller screens. You should also have a responsive design so that all content appears across devices.

Build a Better Website with Key Elements

Whether you are creating a new website or updating an existing one, you need these latest website trends and must-haves. You need optimize your website for user experience and search engine performance.

Make sure to take the time to understand your target audience and their behaviors online. You want to create a website that speaks to them. When you keep your website up to date with the latest trends, you'll stay ahead of the competition. To incorporate the latest trends in your marketing strategy, reach out to Darwill.