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Maximize Revenue with PPC Ads
May 24, 2023

Maximize Your Business Revenue with PPC Advertising

When you use a search engine like Google, you may notice that the first three links in the results list have an "ad" label. These are pay-per-click (PPC) ads or paid search ads. PPC ads allow your business to boost traffic to its website or landing pages. This digital strategy can help you drive more shoppers to your site with the goal of conversion.

If you want to boost your website traffic and maximize revenue, PPC ads are a reliable method to include in your digital marketing strategy. Let's learn more about PPC ads and how your business can generate revenue using them.

What Are PPC Ads? 

PPC ads are an online advertising method where the advertiser pays a fee each time a web user clicks on the ad, hence the name pay-per-click. These text ads contain links to a website or landing page to drive traffic. Some common places for PPC ads include search engine results pages, social media platforms, and other websites. For PPC ads, you also want to ensure the cost stays low. With a successful SEO marketing strategy on your website, you can achieve lower costs.

How Do PPC Ads Work?

To use PPC ads, you must bid on keywords and phrases related to products or services your business offers. The higher the bid, the more likely it is that the search engine will display your ad in the top position. Once you place a bid, you can create digital text ads targeting the keywords and phrases you selected. Each time an in-market shopper clicks the ad, you pay a fee. PPC ads aim to drive traffic to your business' website and generate leads or sales.

You can also tailor these ads to reach your desired audience. PPC ads can target based on location, device type, audience interests, and demographics.

How to Use PPC Ads

With PPC ads, there are some steps you need to take to make them effective. To make sure you get the most out of PPC ads, you need to follow these guidelines.

Identify your campaign goals.

Determine what you want to achieve with your PPC campaign. Do you want to drive traffic, generate leads, or increase sales?

Research keywords and phrases.

Create a list of keywords and phrases related to your business, products, and services. Once you have a list, conduct research to understand how your audience is searching. You can use keyword research tools like Google Keyword Planner to help expand upon the list you want to bid on.

Check out the competition.

Check the search volume for your list of keywords. Doing this will help you see how popular the terms and phrases are. The more popular, the more competitive the bid may be.

Track and adjust your campaign.

After you start a PPC ad campaign, you need to track the performance of the keywords and phrases. How consumers search for products and services changes as technology evolves. They may start using different keywords or phrases to search. Or your target audience may switch from a smartphone browser to a voice search using Google, Siri, or Alexa. Optimizing your campaign can help you stay ahead and continue to drive traffic.

PPC Ads Help Your Business Make Money

With the right strategy and ongoing optimization, PPC ads can be a powerful online marketing tool to increase revenue. These ads can help your business make money by:

Generating more website traffic.

By driving more targeted traffic to your website, you increase the chance of visitors converting into customers.

Increasing brand awareness.

Even if the in-market shopper doesn't click on your ad, it can still increase brand awareness by appearing at the top of the search results page.

Converting clicks into sales.

Upon clicking the PPC ad, the in-market shopper will go to your landing page. On this landing page, you should include a clear call-to-action that guides the shopper to take the next intended step.

Controlling advertising costs.

With PPC ads, you set a budget and only pay for clicks relevant to the keywords and phrases you placed bids on.

Maximize Revenue by Leveraging PPC Advertising

Adding PPC ads to your digital marketing strategy can generate leads, boost conversions, and increase revenue. If you need a partner to help you select the best keywords for your target audience, Darwill is here to help. We are happy to help you build out successful PPC ad campaigns. We can also perform ongoing optimizations to ensure you achieve your business goals. Rise to the top with Darwill's help.