Elevate Your Strategy: Today’s Hot Digital Marketing Trends
Marketing trends are evolving quicker as technology advances and consumer behavior changes. Marketers should research trends, study their consumers, and test new channels to stay relevant. Adapting new trends and technology into your strategy will strengthen your marketing efforts and reach customers and prospects.
Darwill has put together a list of three current marketing trends worth diving into. Revolutionize your marketing with voice search, social video marketing, and artificial intelligence (AI).
Digital assistants like Apple's Siri and Amazon's Alexa are helping make lives easier. They allow consumers to conduct internet searches through voice commands. 50% of people agree that voice search is faster than traditional text-based search methods. 68% of people use their digital assistants to search for quick facts. This allows your brand to be the reliable source from which the search engine is pulling information.
To take part in this trend, you need to perform search engine optimization (SEO). As you optimize, you need to tailor SEO for voice search. How people search through a digital assistant differs from a text search. People use conversational phrases when they ask their digital assistant a question. On a desktop or phone, a person may type "hearing doctor." With voice search, they may say, "Where's a good hearing doctor in my local area?" You will need to accommodate these nuances with SEO to maximize your chance of being the answer to a search query.
Social Video Marketing
Video consumption has experienced a surge in views over the last few years. 70% of consumers say the pandemic affected the number of videos they watch. There are specific social platforms for video content, like TikTok and YouTube. Even platforms like Facebook and Instagram are adapting to leverage the trend. In 2022, the average time spent watching digital video content was 3 hours and 2 minutes daily.
Short videos are one of the most popular forms of content that consumers are watching. A good rule of thumb is that marketing videos should be no longer than 2 minutes. Your brand can create fun, educational videos relevant to your services, products, and market that will capture attention. Ensure you perform video SEO and use hashtags to help social media users find your videos and increase your content's visibility.
Incorporating short-form videos into your social media strategy will engage your audience. The stats about video content's impact on social media are compelling. Posts without video content get 92% less traffic and 24% fewer shares than posts with one video.
To take this trend further, you can run video ads on YouTube, TikTok, and TV streaming services. These are 15- to 30-second ads that play before a YouTube Video, TV show, or movie. Video ads on popular media channels will help your brand connect with viewers.
AI is a versatile tool that empowers marketers to make major strides. It streamlines processes, automates tasks, improves targeting, enhances customer experiences, and makes data-backed decisions. It drives better results and ROI in the ever-evolving marketing landscape.
AI has become a popular topic for its ability to craft copy and design graphics. Tools like ChatGPT and new AI features in Adobe and Shutterstock are helping marketing and creative teams enhance workflows. AI can guide and support creative and marketing teams in content creation. This helps them become more effective and efficient.
We are also seeing Chatbots using this technology for improved customer service. Your customers talk to a bot through text messages or a chat platform. This allows them to solve their issues in a quick and effective manner. You can use this tool to be available 24/7 without hiring extra staff to answer calls and emails. AI tech helps Chatbots answer consumers' questions and guide them to the right resources.
As AI continues to evolve, it will likely play an even more essential role in marketing. It will help businesses stay competitive and deliver hyper-targeted content to their audiences.
Embrace Today's Digital Marketing Trends with Darwill's Help
Embracing today's hottest trends is essential. You need to stay competitive and relevant in the evolving digital marketing landscape. By adopting voice search, video, and AI, businesses can reach their target audiences, build stronger connections, and remain adaptable in a competitive market. Staying at the forefront of marketing innovation is crucial. Remain relevant, engage with customers, and achieve sustainable growth in an evolving marketplace. Harness the power of these digital trends with Darwill's expert marketing team.