Social media marketing is a great way to reach your customers. While you may be uncertain of social media’s ROI, the fact is that platforms like Facebook and Twitter are where your customers are. In fact, 97% of American adults use social media at least once a month, per Sprout Social. Having a social presence is a must - but in this day and age, you must do more than just maintain a page on Facebook or send a tweet every once in a while. To make the most of social media’s capabilities, you’ve got to invest in paid social advertising. Social media ads not only convert leads into customers, but they also help keep your business in the minds of your customers.
So what is paid social? Put simply, paid social is sponsored content that runs on Facebook in the form of ads and other platforms like Twitter as promoted posts. Paid social is a great tool for your marketing arsenal. First, it allows you to reach people who aren’t already following your company on social media. Because of this, you can target people who are interested in the type of products or services your business offers. On LinkedIn, for example, you can target people using things like their location, job title, or company.
Additionally, paid social helps you enhance your social media presence. Typically, a simple tweet will reach just 10% of your followers. With paid search, however, you can reach nearly twice that number. While you can pull reporting on how your organic posts resonate with your customers, paid social allows for you to more accurately understand your audience engagement and response rates. You can use that data to tweak your campaigns, improving them and adjusting them as needed.
Paid social is also an extremely effective method of driving traffic to your website. Studies show that people are 78% more likely to click through to a website from a paid ad. If you’re looking to send traffic to your website so people can view your products and services, paid social is a wonderful way to do so. To make your ads even more effective, try using a clickable call to action which will deliver your customers directly to a form fill or email. Studies show that adding a CTA to your Facebook Ad can boost its click-through rate by 35%.
Paid social is a great tool for any business looking to make the most of their social media presence. In order to get the maximum return on investment, it’s best to build a full-scale social media strategy that will resonate with your customers. Unsure where to start? Chat with the team at Darwill today. We are a team of experts who will help you build a social strategy and an ad campaign that will deliver results. To learn more about our social media services, contact Darwill today (888) 363-9705.