4 Lead Generating Digital Marketing Techniques for Dealerships

Even though most car sales occur at the dealership, the car buyer typically starts their research digitally before making a buying decision. Tech-savvy millennials are increasing those numbers, with in-market shoppers spending 59% of their time researching online. Car shoppers conduct research online to read reviews, compare make and models, and watch videos of the vehicle before making a buying decision.

By embracing digital marketing trends, you can use this knowledge to generate more leads and sales for your dealership. The following four automotive digital marketing techniques will help your dealership attract the modern car shopper.

Mobile Optimization

An increasing number of car shoppers are utilizing their mobile devices to research the car they plan to buy. So, you will want to ensure the shopper has a positive experience on your website from their mobile device. Mobile optimization will help your website function properly on a smaller screen. Optimizing will help the consumer easily navigate and find information as they conduct research on their phone. Making it easy to research and shop digitally on your site will boost the consumer's relationship with your dealership – so when they're ready to buy, they come to you.

Digital Ads

Digital ads provide an effective way to reach potential buyers throughout the car buying process. By using targeted digital ads, you can ensure that your message reaches the right shopper at the right stage of the buying journey, increasing the likelihood of converting leads into sales.

Digital ads also offer flexibility, allowing you to quickly and easily adjust ad campaigns based on real-time data. They also allow you to reach car shoppers across multiple channels, whether it be during browser searches, scrolling on social media, or streaming TV shows and music. Placing a mobile ad can have your dealership seeing up to a 45% boost in conversions.

Engaging Videos

Videos are a powerful and engaging way to educate leads about the cars and services your dealership offers. Many car buyers are turning to YouTube videos to help make a purchase decision. Creating informative and entertaining videos can help you establish your dealership as an expert in the industry and build trust with potential customers. You can showcase your inventory, highlight features and benefits of vehicles, tour the interior and exterior of specific models, and offer helpful tips and advice to potential buyers.

Additionally, video content has been shown to be more effective at capturing attention and driving engagement than other forms of content. In today's digital age, consumers are bombarded with information from various sources, and using informational videos can help your dealership cut through the noise and stand out from competitors.

Optimization for Voice Search

Voice search usage is on the rise, with 50% of adults reporting that they use voice search daily to find the information they need. You can optimize your content, such as the dealership’s website, blogs, and paid search, to gain leads through this technology. By using long-tail keywords and providing concise answers to frequently asked questions, you can ensure your content is easily discoverable through voice search. Optimizing will help your content rank higher in Google algorithms meaning your information is more likely to be pulled as an answer when the consumer asks a question to their Siri, Alexa, or Google Assistant.

Additionally, by utilizing a conversational tone and ensuring content is natural-sounding, you can provide a more personalized experience to potential customers using voice search. Overall, incorporating voice search into your digital marketing strategy can help you stay ahead of the curve and attract consumers who are increasingly relying on this technology.

Attract More Leads and Increase Sales with Digital Marketing

Incorporating digital into your dealership's marketing strategy will help you generate more leads and increase vehicle sales. By leveraging the power of the internet, you can reach a wider audience across channels, engage potential customers, and establish your dealership as an industry expert. From using targeted digital ads and engaging videos to optimizing their content for voice search, there are numerous ways in which your dealership can effectively leverage digital marketing to attract consumers and drive sales.

Let Darwill's auto marketing experts help you embrace these strategies and set your dealership apart. Meet the needs of today's tech-savvy shoppers and grow your business. Contact us to get started.