In the next few weeks, dental practices will review their 2022 objectives. They will look at what marketing they need in the New Year to increase their patient volume. Darwill has discovered 5 dental marketing trends to leverage in 2022. These will be key to patient retention and new patient acquisition.
Spend your marketing dollars the right way by targeting your best prospects first. Stop mass marketing to every patient. Instead, refine your lists. Communicate with prospects that are most likely to convert. Do this before spending on people least likely to convert.
Darwill finds your best prospects through an in-depth analysis of your patient database. We create data models to identify both top responders and non-responders. This approach lets us rank everyone in your target market by their propensity to respond. So, you are no longer wasting money on marketing to prospects that are not likely to convert. Smarter targeting brings in patients and helps produce accurate data moving forward.
Dental marketing becomes easier with the help of Darwill's automated trigger campaigns. Through patient data and CRM integration, you can send mail to patients based on their dental needs. These campaigns are the way of the future because they are targeted, personalized, and automatic. Plus, they take the work off your busy staff members.
Triggered messages come from up-to-date data from your CRM. That means they go to patients at the right time with relevant messaging. This helps drive appointments. Some trigger examples include annual reminders, birthday cards, treatment not completed, and canceled appointment notices. We have a list of triggers and various creatives at your disposal to build campaigns that get patients in the office.
See more website traffic by completing your Google My Business (GMB) page. Filling out your GMB will help your practice appear in local searches. If your GMB is not completed, you may not rank high in search results. Leading prospects to find another practice for dental care. To help your website appear to local prospects and patients, be sure to fill out your GMB listing.
Completing your listing will also help build brand credibility. When searching for a new provider, patients look for legitimacy and credibility. Building your listing can help your brand reputation.
If you have a GMB listing, is it up to date? Google constantly adds new features and updates. This helps to make the user search experience seamless. Take advantage of their new features. Be sure to update office hours, location information, and phone numbers. Provide accurate information in your GMB listing to increase your calls and appointments.
When was the last time you updated your website? It may be time to improve your existing website. Make sure to create a sophisticated, informative one. Your website is most likely the first interaction a patient or prospect has with your brand. Treat it as a virtual waiting room. The first impression they have means everything.
You’ll want your website to be user-friendly, informative, and visually appealing. Provide patients and prospects with contact information. This helps them navigate to the answers they are looking for.
Optimize your pages with keywords. Remove 404 errors, reduce file sizes, and make sure every link works properly. Spending time on optimization will improve performance and load time of your website. It will also boost your search result ranking.
Think about mobile users as well. Test your website on different mobile devices. Look to see how it performs. Is it functioning without errors? Is it displaying how it should? Is the text large enough to read? Mobile use continues to increase, so you’ll want to create an engaging, mobile-responsive experience to bring in even more leads.
Most of your other marketing efforts will point to your website. It’s important to spend time on getting it right.
You’ll want to push for patient referrals in 2022. More patients are doing research online before they make an appointment. Patients may not believe what you say about your dental practice online. They do believe in reviews from people they know. Patient referrals build your reputation. They can also provide incentives to patients that give referrals.
Darwill’s referral campaigns incentivize patients to refer your dental services to the people they know. Your practice determines what incentives to offer. Giving your patients a little thank you for referring to new prospects.
Let Darwill get you started on the right path for 2022. We’ll help you market smarter and use new dental marketing trends to your advantage. See an increase in patient volume, retention, and new patient acquisition this year. Get Started!
Written by: Michael Ruffing