Rapid Retargeting: Convert Website Visitors Through Any Channel

Use IP Addresses to Target Customers Through Any Channel

There are nearly 5 billion users on the Internet today, and some of them are probably scrolling through your website right now. You can track those visits with a tool like Google Analytics, but what if you could do more than log a number for your records?

With Darwill’s Rapid Retargeting technology, you can automatically and quickly respond to unique visitors by sending them targeted direct mail, email, social media ads and more after they’ve visited your site.

Rapid Retargeting 101

Page views and unique visits are valuable metrics when analyzing website traffic, but they don’t create enough actionable data to improve your marketing efforts. With today’s advancements in technology, including IP address targeting, you can do so much more — starting with timely, personalized marketing related to what the consumer was looking at on your website.

Rapid Retargeting enables you to take once-anonymous visitors’ IP addresses, plug them into a “reverse IP append” algorithm, and use the results to determine additional consumer data such as their physical home or business address. Using the data collected, we can quickly send direct marketing to keep your brand top of mind. Within a few hours, we can target consumers with digital ads or send direct mail the next day, helping to push the consumer along in the buying process.
 
For consumers already interested in your brand and pursuing your unique service or product, creating a one-to-one connection with targeted marketing can be the difference between a simple visit and a meaningful sale.

H2: Step-by-Step Guide to Rapid Retargeting

When an active buyer visits your website, they’re willingly providing personal, identifying data that you can then capture for your marketing needs. Here’s how it works:

1. An active buyer browses your website for the desired product or service.
2. A tracking pixel added to your website captures their IP address.
3. We find additional information on the active buyer through our reverse IP append algorithm.
4. With the data found we can target the active buyer with direct mail, email, social media ads, over-the-top (OTT) video ads, and more.
5. After delivery, we analyze the data and provide customized ROI results.

H2: Connecting Digital and Direct Marketing

The number of online shoppers in the United States is projected to reach 230.5 million in 2021, positioning the U.S. as one of the leading ecommerce markets. As online purchasing becomes increasingly popular, there’s a tremendous opportunity for businesses to sell their products and services online, and to do so in a way that works in tandem with other marketing channels.

Combining digital and direct marketing by utilizing multiple channels brings in higher results. You can strategically use the data collected from rapid retargeting to develop personalized, direct marketing across mail, email, social ads or whatever channel you choose. Retargeting customers allows you to market smarter by messaging consumers that are already interested in your product and hitting them across multiple channels to convert to a final sale.

H2: Get Started with Darwill

With data and the ability to hyper-target through Rapid Retargeting, marketing to current and prospective customers has never been smarter, easier, time-sensitive or more cost-effective. Get started with Darwill today!