INSURANCE

Targeted Lead Generation

Looking to execute high volume mail campaigns? We’re your partner! Darwill has extensive experience in large-scale, targeted mailings for the insurance industry. We assist clients by building personalized performance-based marketing campaigns that drive leads to your insurance products.

We’ll help you maximize personalization while minimizing setup fees with 1 to 1 personalized production capabilities, automated marketing, and postage optimization to boost response, reduce cost, and deliver your mail across the country in a timely manner.

Why Darwill?

Our performance-based model has assisted many clients in improving their lead generation, data segmentation, list preparation, and direct mail deployment. We help you find the right prospects that are in-market for your insurance products. Darwill’s lead generation, upsell, cross sell, and annual enrollment period campaigns use proven marketing techniques that encourage consumer response.

By integrating with your CRM, our direct and digital campaigns are individualized to each person and their life events. Utilizing the recipients’ socioeconomics and demographics, we can send the right cross sell or upsell message that drives them to convert.

Data-Driven Insurance Marketing Campaigns

Stand out with Darwill’s smart, data-driven campaigns. We append your data to uncover insights that are used to increase acquisitions. Using data helps us target the right person with insurance offerings that make the most sense for where they are in life.

Based on life events and consumer behavior data, triggered marketing communications can be set up to send automatically with targeted messaging. The data also shows us when it’s time to communicate about new insurance plans with the goal of upselling current customers.

Specialized Insurance Campaigns

Lead Generation Marketing

We help you gain leads by building brand awareness and healthy relationships with prospects. Craft communications that keep the prospect's interest and gradually move them through the pipeline to become a customer.

Upsell

We craft communications to recommend to customers when it’s time to upgrade their insurance policies to better protect their life, home, car, etc.

Cross Sell

Using your data, we can take a look at your customer’s life events to sell related or complementary insurance policies.

Annual Enrollment Period (AEP) Marketing

Target Medicare and Medicaid policyholders at the optimal time of the year when it’s time to enroll.

Insurance Clients

With Darwill as a trusted partner, clients see an average reduction of mail kit costs by 20% and achieve four times the response rate with our data modeling and segmentation.