AUTOMATED MARKETING
Real-Time Marketing
Revolutionize your direct marketing with automation. Let us help you reach customers and prospects at the right time with the right message based on their behaviors and actions. Consumer-driven triggers maximize conversion and enhance customer experience with relevant digital ads and a tangible mail piece.
PROGRAMMATIC DIRECT MAIL
Trigger Marketing
Our trigger-based programs allow you to set up programmatic direct mail (PDM) campaigns that automatically send to customers based on their buying actions. If you have a CRM or POS system, we can integrate it for on-demand access to customer data.
These marketing pieces are customer-driven by online and offline data points and automatically send on your behalf – saving your staff time and resources.
Integrating direct mail with innovative marketing technology allows for data-driven, programmatic messaging to target the right customers, at the right time, which improves response rates.
Event-based
Custom marketing plans developed by Darwill and driven by up-to-date data feed from your CRM.
Powerful Reporting
Darwill will matchback campaign response and demonstrate the path from lead to sale, showing your true return on investment.
Weekly Mail Drops
Creates a steady flow of traffic to your store or website based on consumer behaviors or other pre-determined triggers.
No Monthly Fees or Subscription Costs
Pay the price per piece and nothing more.
No Third-Party Vendors
Creative, Data Science, Production, and Fulfillment all in-house.
Top Performing Trigger Campaigns
Darwill provides you with all the elements to build a successful trigger campaign. Start seeing 5 – 10x response vs. traditional prospecting campaigns.
Some campaigns include:
- Returned Merchandise
- Expiration Notices
- Upgrade Eligibility
- Happy Birthday
- Thank You Card
- Appointment Reminders
- New Purchase
- Loyalty Programs
- New Mover
We Integrate With
Rapid Retargeting
Convert anonymous web visitors into real customers with rapid retargeting. After an in-market buyer visits your website, they’ll receive direct mail and digital ads related to their activity on your website.
Stay top of mind and watch your conversions soar.
Benefits
- Capture in-market buyers in real-time
- Build your acquisition database
- Uncover new consumer insights
- Set the campaign once–let the automation do the rest
- Control budget and costs
How Rapid Retargeting Works
1. Prospective Customer Engagement
An active prospect browses your website and we capture the IP address.
2. Gather Information
We find additional information on the active prospect through our reverse IP append algorithm.
3. Omnichannel Targeting
With the data found we can target the active prospect with direct mail, email, digital ads, and more.
4. Reporting & Analytics
We analyze your data and provide you with accurate and timely results.
Ready to Revolutionize Your Marketing?
Automate your mail and digital ads through trigger campaigns and rapid retargeting.