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11, Jan 2024

HVAC Company Increases Engagement with Organic Online Optimization


A Midwest Home Services Company wanted to elevate its HVAC presence and enhance customer engagement through a strategic focus on local SEO. The primary objective was to optimize online visibility, ultimately driving an increase in incoming calls and form submissions.


Darwill’s solution for the client involved researching short and long-tail keywords associated with seasonal HVAC services strategically designed to boost organic traffic. By utilizing high-ranking keywords, we optimized the client’s website and curated relevant blog topics based on the type of HVAC services they offer. We also enhanced user engagement by strategically placing calls-to-action across the site for easy click-to-calls and form submissions ultimately leading to conversions.


Our strategy aimed to enhance the client’s organic performance by producing monthly blog postings. We also provided ongoing back-end, front-end, and off-page audits to ensure they stayed ahead of their competitors while building customer trust by showcasing their industry expertise.


243.69% INCREASE

Users increased by 243.69%. More people visited the site compared to the previous year.

244.68% INCREASE

New Users increased by 244.68%. More new people discovered this HVAC company compared to the previous year.

244.33% INCREASE

Sessions increased by 244.33%. More website visitors came to the site compared to the previous year.

Case Study

Home Services Company
  • Enhance brand awareness and customer engagement.
  • Improve local SEO.
  • Optimize online visibility.
  • Drive calls and form submissions.