DIRECT MAIL

Lift Response with Direct Mail

Direct mail is still very much alive and well! With our deep industry knowledge and direct mail best practices, Darwill’s performance-based mail delivers exceptional results. We leverage our in-house creative, data science, and production to strategize and create traditional direct mail and programmatic direct mail (PDM) campaigns.

of consumers are EXCITED TO DISCOVER
what the mail brings every day.

engagement rate and is INTERACTED
WITH at least 4X in home.

Data Drives Direct Mail

We pair your offline and online data with our in-house consumer file and other data sources to power your traditional or programmatic direct mail campaign.

Our data science team identifies the “who,” while our marketing team walks you through the “how.” Darwill provides the strategy, creative, and production to give you the complete lead generation channel with only one vendor and one dedicated Account Manager. Spend your time on other business goals rather than managing multiple marketing vendors.

Our Team Uses Your Data to:

Create data models
Target in-market or likely-to-purchase customers
Define optimal cadence for ROI
Build algorithms for programmatic direct mail
Automatically deploy mail based on real-time triggered behaviors
Use online and offline data to personalize the mail and offer

Recipe for Success

Darwill’s response-driving mail campaigns bring in prospects and help nurture relationships with existing customers. We use customer data and build out models that find the audience most likely to be interested in your product or service. Darwill delivers consistent results through a process that is both measurable and scalable.

1. Identify Lists

Classify your audience with data science

2. Design Campaign

Write engaging copy and create designs.

3. Execution

Efficient campaign production and delivery to meet deadlines.

4. Analyze

Continuous testing to improve campaign results.

PROGRAMMATIC DIRECT MAIL

Trigger Marketing

Our programmatic direct mail campaigns use an automated triggered approach to send relevant mail to consumers. By utilizing your real-time online and offline data, a tailored mail piece is deployed based on consumer behaviors or other pre-determined triggers. Triggers may include a birthday, a purchase, or even moving to a new neighborhood.

An automated programmatic direct mail campaign lets the data do the work. It targets your prospects and customers with timely, relevant communications at all stages of the buyer lifecycle.

EFFICIENT & TIMELY

Rapid Release

Rapid Release is the methodology we use when time is of the essence! This approach allows you to quickly and efficiently communicate with your customers and prospects through targeted, direct mail.

Once we have a connected data relationship, we push your piece into the mail stream the next day to get it in front of customers while you’re still top of mind.

Ready to Standout in The Mailbox?

Send captivating formats, messaging, and offers to mail recipients that encourage response – ultimately leading to a conversion!