With the dawn of digital-marketing tools, the humble printed catalog began to wane in popularity. Despite being an effective direct-marketing method for more than 100 years, brand marketers and retailers turned to email
On an almost daily basis, we are presented with sales and marketing materials that are meant to get our attention and prompt us to make a response. How can you stand out in the crowd? There are several easy-to-implement, yet often-overlooked considerations that can greatly improve the effectiveness of your company’s efforts. Here are the five smart tips to get noticed.
When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers that tell you what looks great and what is actually working.