5 Tips to Re-Engage Inactive Customers
Businesses work hard to attract new customers and keep existing ones. But there may come a time when your once-loyal customers become inactive. An inactive customer is a person that stops buying from you and disengages from your brand.
Getting an inactive customer back can be challenging, but fear not! We've created a list of tips to help you reactivate your dormant customer base. Read on to discover how to re-engage with your inactive customers and how to apply these tips to your business. And if you need a trusted partner to help you with these strategies, Darwill is here to assist you every step of the way.
Tip 1: Find Inactive Customers
The first crucial step is to find who your inactive customers are. To do this, you can dive into your customer data and analyze the metrics. From your data, you can identify those who haven't made recent purchases, stopped opening your emails, or disengaged from your social media channels. Pinpointing these customers will give you a clear target audience to focus on.
When conducting this research, take a look at the communications that you have sent thus far. Where did they drop off? What type of content did you send them? These elements will help you understand where the customer was in their journey when they stopped interacting with your brand and products. These insights can inform you on what needs to change in your marketing strategy to reel them back in.
Tip 2: Use Tailored Messaging
When it comes to reactivating customers, personalization is key. Many customers disengage because their experience was not tailored to them. 87% of marketing professionals say customers expect at least some personalized content. But only 60% of consumers say they actually get a personalized experience from a brand.
You must leverage your customer data to create custom messages for inactive customers. Sending generic emails, direct mail, and other digital ads won't show results. To personalize your message, include their name, a map to their local store, and a unique discount. Showcase product recommendations based on their past buying behaviors. Grab their attention with engaging headlines or subject lines. Create eye-catching direct mail, email, and digital ads. You can also send them messages about products or services they may want based on what they've bought. This shows that your business pays attention to the customer's interests and what product or service best suits them.
Tip 3: Use Rapid Retargeting
Rapid retargeting focuses on inactive customers who showed interest in specific products or services on your website but didn't convert. You can then retarget these online interactions from shoppers offline. You can use direct mail or email campaigns, social media ads, or streaming TV ads.
Tailor your retargeting communications based on previous purchases, search history, or browsing behavior. Remind inactive customers about your products. Present them with enticing offers, highlighting product benefits, or showcasing new products. These guide inactive customers back to your website, letting them pick up where they left off. Retargeting strategies ensure that your brand stays top of mind. This increases the chances of converting inactive customers into active buyers once again.
Tip 4: Offer Enticing Incentives
Enticing incentives can be a great way to motivate inactive customers. Who doesn't love a deal? Providing discounts, free shipping, or a free gift can encourage them to act on the deal before it expires. Incentives make inactive customers feel valued and appreciated. It gives them the subtle nudge they need to return to your brand.
Tip 5: Survey Customers to Gain Insights
Gain invaluable insights by surveying your inactive customers. Ask for their feedback to understand why they've disengaged from your business. You may learn that your marketing content was irrelevant to their needs. It’s possible that you sent too many emails, causing them to unsubscribe. Whatever the reason, their responses will help you identify areas for improvement. This allows you to fine-tune your marketing strategies to better meet their expectations.
Let Darwill Help You Re-Engage Your Inactive Customers
These tips will help you be better equipped to reconnect with your dormant customer base. If you need help re-engaging inactive customers, Darwill can help. We can prepare and execute a reactivation campaign. We'll develop tactics tailored to the specific reasons behind your customers' inactivity, aligning with your campaign objectives. Regain the loyalty of your customers with Darwill's expertise!
