Darwill

Personalization in Marketing, Part 1: Variable Information Printing

Nov 13, 2019 Print, Marketing, Personalized

Business are making variable information printing a standard for sending consumers targeted direct mail. Here’s how it works.

Collaboration is Key to Data-Driven Direct Mail

Oct 22, 2019 Marketing, Planning & Strategy, Personalized, Data

To send the most effective data-driven direct mail, data and creative teams must make collaboration a priority.

The Most Important Marketing Campaign Metrics

Oct 05, 2019 Marketing, Measure

No matter your goals, marketing campaign metrics help you reach them.

Leverage Consumer Data to Create a Targeted Trigger Mailing Program

Sep 23, 2019 Print, Marketing, Personalized, Data

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.

Reverse IP Append: Turn Website Visitors into Direct Mail Recipients

Sep 05, 2019 Marketing, Personalized, Data

Use IP addresses to target customers interested in your brand with direct mail.

Why Claiming your Google My Business Short Name is Important

Jul 11, 2019 Marketing, Planning & Strategy

A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information such as your company's contact information, address, hours of operation and other details.