Over the next 10 years, postage rates will continue to see an increase due to the postmaster general’s “Delivering for America” plan. Darwill is a partner when it comes to helping clients navigate pricing and selecting marketing efforts that will both make an impact and be cost-effective.
With the next approved rate increase in effect on July 10, 2022, we wanted to remind you what you can expect moving forward.
After the increase takes effect in July 2022, the rate adjustments will continue twice a year in January and July for the next three years. Knowing this, we can help our customers prepare and plan in advance accordingly.
Some of the affected products that may impact our clients include both nonprofit and profit First-Class Mail (FCM), USPS Marketing Mail, Periodicals, Package Services, and Special Services.
If these are the products you currently use for your mailings, Darwill’s team will advise you on the best options for how to navigate the changes and what we recommend doing based on your goals and budget.
Commingling, also known as presorting, will also see rate increases. Commingling is the process where mailings from more than one company are combined to meet USPS discount minimums for the number of mailings to a particular neighborhood. Although the goal of this process is to save money, the 10-year plan will affect pricing in the following way:
We at Darwill are always happy to discuss strategy with our customers to help them navigate through changes such as the USPS postage rates. Whether it be trying new mail pieces, discussing the budget, or incorporating digital methods for an omnichannel approach, Darwill has your back. We help our customers mitigate costs by taking a look at their budget and cutting costs elsewhere. We also use our mass quantity of consumer data and machine learning data models to determine the top consumers to market to so that you know you’re mailing to people most likely to respond – improving your ROI, which is especially important now with the pricing changes.
If you’re ready to discuss how to mitigate costs related to the USPS postage increases, we’re here to help. Contact your account executive or reach out to us here to prepare in advance.