The total number of internet users grow daily. In the past 12 months users grew by 222 million. That is more than 600,000 new users each day. As a business, you want to maintain your website as it is most likely the first impression and interaction customers will have with you.
Every website needs ongoing maintenance to stay clean and functioning. Regular website maintenance will also help as algorithms constantly change and you can easily fall behind and drop in search result ranking.
Sweep through your website to fix any errors. You want to check user friendliness and mobile functionality. Also, make sure to add valuable content on a regular basis. This all helps to build brand credibility.
A large part of website maintenance involves fixing errors. Review your website analytics to pinpoint issues. Are there any pages that have high bounce rates or load times? Look to see if there are design, copy, or link errors. These could keep customers from sticking around.
Over time, hyperlinks across your website will expire and need to link to new pages. Broken links can happen when you remove sites or pages. These result in a 404 error when you click on the hyperlink. Receiving 404 errors leads to customer disappointment when they can’t get to the information they are looking for. Take time to check all links on your site and fix the ones that do not work.
As you go through your website, proofread everything. You make sure there are no spelling or grammar mistakes. Poor spelling and grammar impact readability and brand professionalism. It will also benefit you to add keywords to your text to improve search engine optimization (SEO). Misspellings and lack of keywords can cause your website to rank lower in search results.
Clean up your websites backend and remove any unnecessary data. This could be slowing your website down. Remove dead plugins and content that is no longer relevant. You should also spend time optimizing images and files to decrease their size. Large files and images can cause slower load times. Customers become frustrated and leave your website, increasing your bounce rate.
Search engines crawl each website to determine who they bring to your page. This is all based on how users phrase search queries. The more valuable content a website has, the better search ranking it will receive. More strong content gives visitors a reason to spend more time on your website. This will impact your SEO in a positive way. Search engines push more traffic to your website as the length of time spent on your page increases. This indicates that your page has value to consumers.
Keep in mind that search engine algorithms change. This helps improve their ability to deliver relevant content for each search query. Websites with quality content have higher rankings compared to those with poor content. This means you should be creating new content and updating old content. Both these steps help you to continue to perform well on a regular basis.
Stay relevant by adding better keywords to your webpages and blogs. Be sure to update dates or statistics. This helps your website maintain a strong ranking on search result pages. It also keeps qualified leads coming to your page.
Sit down and analyze the functionality of your website. Review how your customers get from one point on your website to another. You will be able to see if your customers are navigating to their end point or if they are getting stuck along the way. Think of how you can shorten paths to get customers to the information faster.
Reworking the main navigation, tabs, buttons and call to actions can improve functionality. User friendliness is key to keeping customers on your page. If your website is not easy to use, customers will abandon it and find their answers from a competing page.
Once you clean your website up, you’ll want to consider how it performs on mobile too. Do mobile users convert at lower rates than desktop users? If so, you may need to update design, buttons, or forms to be more intuitive on mobile.
Spend time browsing your website on a variety of mobile devices. Each may perform and render your website in a different way. You will want to look for any design issues as mobile screens are smaller than desktop. Is text big enough and easy to read? Is there distinction between each section? Are buttons and links working as they should? These are all great questions to ask as your review your mobile website.
Mobile display and functionality are different from desktop. You will want to make sure that it is operating right in both formats. This is especially true since mobile traffic is increasing. Mobile accounts for 47.59% of traffic, right behind desktop traffic at 48.88%.
Take time to update your website. It will take some effort, but the benefits of a working website are worth it. Maintaining your website helps users trust that your brand is credible. It ranks your brand higher on search and creates a better customer experience. This will lead to higher sales.
Darwill can help your business have a healthy website and make sure it meets your business goals. Contact us to get started!