No matter if your company is B2B or B2C, you should always pre-plan and create a holiday marketing campaign. Not only does it let your customers know that you’re thinking of them during the most wonderful time of the year, but it helps them keep your company in mind in the coming new year. It’s important to develop a proper strategy for your holiday campaigns because if done incorrectly, these campaigns can feel forced. Here are three reasons why it is beneficial that you market over the holidays.
Since the holidays are a finite time, people are naturally poised to take advantage of sales and promotions. Your marketing campaign, which should already be well underway, should leverage the sense of urgency with solid calls to action. When sending emails or posting to social, remind your customers of what they’ll be missing out on if they miss your promos.
The holidays are a great time to send messages to your customers letting them know your thinking about them and wish them good tidings. This simple act shows that you’re more than just a company - it shows that you actively care about your customers and wish to thank them for their patronage. Consider sending a customized holiday card from your company that also includes some type of promotion or discount.
Not only does December 31st mark the end of the calendar year, but for many companies, it is also the end of the fiscal year. Most companies hustle to get their sales numbers up by year end, but with a well-developed holiday campaign, you can increase your sales and even get some more leads for 2019. How can you develop a marketing campaign that helps your company go into 2019 on a high note? Make sure you’re targeting your customers through multiple touch points and media channels. Send a direct mail piece and include your website, while encouraging your customers to reach you via social media. Be sure to include a promotion or discount that your customers must use before year end. Finally, be creative with your copy and design so you can really capture your customer’s interest.
Holiday marketing is a great way to ensure your customers keep your brand top of mind at the year’s end. Whether you started your campaigns in September or you’re just solidifying your holiday marketing strategy, we can help you execute a multi-channel marketing campaign that features direct mail, email, social media, and more. For ideas on how to leverage the holidays for marketing your company, please contact Darwill today.