Data-driven marketing is the analysis of data collected through consumer interactions and engagements, and using those insights to form predictive models about future behaviors. In other words, using customer data to determine what actions your customers are likely to take and developing marketing to fit those models. You may be thinking that sounds great, but what’s in it for my business? Check out the benefits below.
Marketing Personalization: According to Infosys, 74% of customers are frustrated by a lack of personalization with content. Data-driven marketing allows your company to develop a targeted campaign that will convert more leads because of a stronger customer profile.
Custom Targeting: Minding the data means you can send your marketing to the right customers at the right time. Use your data to send personalized direct mail to new customers. Or email your current customers and remind them of your services.
Multi-Touch Marketing: According to Autopilot, 72% of customers want to connect with companies in a multichannel manner. With the use of data, you can, send multiple touch points to your customers beyond direct mail. Once you send direct mail pieces, you can use your customer’s data to then send a personalized email. Or, you can you’re your email distribution list to develop a targeted social media ad.
At Darwill, we stand by our data-driven methods. Our marketing is driven by data, and our results are proven by data. If you’re unsure how to leverage your customer data, contact the experts at Darwill today.