With the dawn of digital-marketing tools, the humble printed catalog began to wane in popularity. Despite being an effective direct-marketing method for more than 100 years, brand marketers and retailers turned to email
On an almost daily basis, we are presented with sales and marketing materials that are meant to get our attention and prompt us to make a response. How can you stand out in the crowd? There are several easy-to-implement, yet often-overlooked considerations that can greatly improve the effectiveness of your company’s efforts. Here are the five smart tips to get noticed.
When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers that tell you what looks great and what is actually working.
Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. Counteract commoditization with creativity. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.
At Darwill, we love direct mail. We love it because it works, and we print hundreds of thousands of pieces every month. But sometimes our clients’ direct mail campaigns don’t return the results they want. Is direct mail itself to blame? Not necessarily. When clients are producing high-quality pieces that have all the right components and still aren’t getting the results they want, we have learned to dig deeper.
According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty by 38%. What does this mean for you? Are these numbers that you, as a marketer, should expect to be hitting?