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The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

Business are making variable information printing a standard for sending consumers targeted direct mail. Here’s how it works.

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.

There are only a handful of days left in 2018 and while most companies seek out new trends to employ for the new year, we took a different approach.