Measure

No matter your goals, marketing campaign metrics help you reach them.

At Darwill, we love direct mail. We love it because it works, and we print hundreds of thousands of pieces every month. But sometimes our clients’ direct mail campaigns don’t return the results they want. Is direct mail itself to blame? Not necessarily. When clients are producing high-quality pieces that have all the right components and still aren’t getting the results they want, we have learned to dig deeper.

If you’re not incorporating QR Codes to boost print-to-mobile engagement with your customers and prospects, you might want to ask yourself why. Look at the magazine market. Magazines are all about selling products through advertising. To increase reader engagement and get them interacting with brands, QR Codes and other print-to-mobile technologies are swarming their pages.