Data

Read on to see how geoframing, the next step in the evolution of location-based marketing, is creating even more opportunities for businesses to connect with potential consumers.

Here’s how you can get your messages to customers' mobile phones with targeted social ads, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

To send the most effective data-driven direct mail, data and creative teams must make collaboration a priority.

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.

If you're looking to boost your following on social media, one place you can look is your email subscriber list.