Darwill

What to Know About the USPS Postage Increase

Sep 02, 2021 Print, Data

Marketers and businesses alike were not expecting to see a second postage rate increase this year after the annual raise took effect at the start of the year.

Print vs. Digital Communication – Why You Should Offer Consumers Both

Aug 25, 2021 Print, Marketing

Many businesses are switching from print to digital communication. Studies show consumers prefer to choose which form of communication they receive.

A Message From Darwill's Executive Management Team

Mar 26, 2020 Planning & Strategy

The unprecedented spread of Coronavirus (COVID-19) in our country has us facing new realities of working from home, screen communications and social distancing. Businesses in every vertical are facing difficult challenges.

Geoframing: A Powerful Marketing Tool

Feb 01, 2020 Marketing, Personalized, Data

Read on to see how geoframing, the next step in the evolution of location-based marketing, is creating even more opportunities for businesses to connect with potential consumers.

What's a White Paper Workflow?

Jan 24, 2020 Print, Marketing, Personalized

Below, we’ll share how Darwill’s white paper workflow is helping to inject new life into the direct mail marketplace.

The Benefits and Cost Savings of Interactive Direct Mail

Dec 20, 2019 Print

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

Darwill Installs Acxiom's InfoBase Consumer Database

Dec 20, 2019 Marketing

Together, V12 and Acxiom expand our universe, facilitating more accurate targeting of both existing client customers and potential prospects.

Personalization in Marketing, Part 2: Targeted Social Ads

Nov 26, 2019 Marketing, Personalized, Data

Here’s how you can get your messages to customers' mobile phones with targeted social ads, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

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