Is your marketing campaign ready for the most wonderful time of the year? Hopefully, you've started thinking about your holiday campaigns so you can benefit from consumers' festive spending. If not, Darwill is here to help!
This holiday season, create engaging campaigns and attractive offers that nudge your customers to complete purchases. Follow our five holiday marketing tips and reach out to us to craft the perfect campaign for the season.
The holidays are all about connecting with the ones you love and carrying out traditions. Adding emotion to your marketing can help evoke certain feelings in consumers. Making an emotional connection can positively influence brand perception and lead the consumer to research your products. Use emotion in the imagery and messaging you choose for your holiday campaigns. Doing so will spark a connection with consumers and lead to more holiday sales.
This year, eCommerce is expected to make up 18.4% of U.S. holiday retail sales. Planning your digital strategy for the holiday shopper will have you seeing a rise in sales. Shoppers are typically busy running around to snag holiday deals and get all their preparations in order before their guests arrive. While they may not spend as much time on their computers, they will use their smartphones in between errands to search for the best deals. Capture their attention while they're searching on the go with eye-catching digital and social ads. They'll enjoy the ease of clicking your digital ad and adding the product right to their cart for checkout. Digital ads make it easy for customers to engage and complete a transaction online quickly.
In addition to digital ads, you'll want to ensure the landing pages they direct to are mobile-friendly. Mobile-friendly landing pages will improve the user experience and allow holiday shoppers to search for gifts easily.
Another way to target holiday shoppers is through retargeting. Darwill can help you pinpoint the physical address of online shoppers and target them with direct mail through Rapid Retargeting. This product helps to track consumers' behavior on your website and utilize the information to target them with relevant direct mail based on what they were looking at. For example, when a shopper visits your website, views a product, or adds the product to their online shopping cart, we can help you target them with personalized mail based on where they left off in their shopping journey. The goal is to remind them where they left off and provide an incentive to return to their cart to pull the trigger on the purchase. Retargeting helps businesses increase conversion rate by 70%.
Make the shopping experience better for your customers by having a dedicated customer support team to answer questions. The holidays can be stressful, but you can help by having customer service experts ready to ease any frustrations that arise. Consumers will have questions about products, deals, return policies, and more and will look to contact you for answers during the busy shopping season.
On top of having a support team, you can craft and share informative content to assist in supplying the best experience. Create organic social media posts and blogs that provide tips and tricks for holiday shopping. Mention how your products can help consumers during this busy time instead of forcing products and services onto them.
Lastly, you can encourage customers to shop at your store for the holidays with discount offers and coupons. Create exceptional offers that customers can't pass up. Worthwhile discounts and coupons entice customers to shop with you instead of competitors as they feel they are getting a better deal.
Consider including a "thank you" message to make customers feel appreciated when sending offers. Customers that feel good about your brand are more likely to stay loyal and spend their money on your products and services for holiday gifts.
Capture customers and keep them engaged with your brand this holiday season. From connecting with your audience to reaching them on their preferred channels, many options exist to help maximize your holiday sales. If you still need to plan, let Darwill add some holiday magic to your campaigns. Contact us!