Social media is an important tool for businesses, no matter the industry. Not only does it help them better connect with prospective clients, but it also helps to connect with future employees. Having a consistent social presence can show your company culture and what type of services you offer. As a business, you should invest in social media - but do you know what platforms your company should utilize? While Facebook remains the dominant social platform with over 68% of Americans actively using the platform (per Hootsuite), Instagram is slowly accumulating more followers - the latest numbers report that 35% of Americans use this Facebook-owned platform. Instagram allows users to connect with their audience through images and videos, but do you know if your business will benefit from Instagram? If your considering adding this platform to your social media marketing plans, here are a few reasons why Instagram may or may not work for you.

You can build a following no matter your business size

While you may think that Instagram is only for businesses with instant name recognition like Coca-Cola, Macy's, and more, the fact is that 71% of businesses use Instagram. No matter the size of your business, you can be successful on Instagram by maintaining an active presence and posting at least once a day.

Instagram offers a number of features

Like Facebook, you can post photos, videos, and even allow customers to shop your products. Instagram stories (live video feeds) can help you show a behind-the-scenes look of your company, what products or services you sell, and more. When you consider the fact that 60% of people have purchased a product from Instagram, it’s easy to see how Instagram can be an effective tool for businesses.

It helps increase your customer engagement

Because of its sleek design, and because most people view social media on their phones, many users prefer Instagram over other social platforms. In fact, business.com reports that Instagram has ten times more engagement than Facebook. When you post high-quality photos and stories, your customers are more likely to engage with you.

Instagram allows you to connect with your customers in a more personal way. Because your posts will be mostly visual, it is more likely to entice users to like, share, and take action. According to Hootsuite, 75% of users actively take action after looking at a company’s post. Make the most of your social media marketing by using Instagram today.

If you’re looking for social media marketing tips, let Darwill know!