When you think of a life hack (a technique used to help manage one's time and daily activities efficiently, according to Dictionary.com), you may not think of direct mail. But according to LifeHack.org, direct mail is perhaps the best life hack a marketing company can have. If you’re not leveraging the power of direct mail, here are a few reasons to convince you to start.

10 reasons direct mail is your marketing life hack:

1. Direct mail is one of the most effective, yet most inexpensive marketing strategies.
2. Direct mail has high open rates - 98% of recipients the same day it is delivered.
3. Direct mail never gets trapped by the email spam filter.
4. Direct mail serves a variety of marketing goals, from short-term promotions to ongoing customer retention strategies.
5. Direct mail helps to build long-term customer relationships.
6. Direct mail helps you gain insight into your customers.
7. Direct mail is highly measurable through the use of coupons, codes, campaign-specific landing pages, and call tracking.
8. Direct mail is highly targetable through the use of data modeling.
9. Direct mail can be a powerful part of an integrated, omnichannel marketing.
10. Direct mail increases brand loyalty by keeping your company top of mind.

According to Small Business Trends, the average ROI for direct mail is as high as 20%. When you’re ready to take advantage of the benefits of direct mail, contact us today.