Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and different aspects of their life status. Fortunately, with today’s postal software and database programs, keeping up is easier than ever. You just have to make the commitment to do it.

Are you up to date? Darwill can help!

Here are some of the most important changes consumers make. 

• 33% change their email addresses annually
• 4+ million get married every year
• 11% move every year
• 1.6 million get divorced every year

To learn more about consumer changes and keeping your data clean, contact Darwill today!

Statistics compiled from: U.S. Census; Accenture; CDC; Bureau of Labor Statistics; National Center for Education Statistics; and the Social Security Administration