What comes to mind when you think of Millenials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millenials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing) and have over a trillion dollars in direct buying power.
So how can you leverage your organization’s marketing to tap in to this tremendous wealth of customers? Check out these tips below.
While you may be quick to write this cohort off as tech junkies, don’t forget the power of direct mail. According to Marketing Profs, 84% of Millenials look through their mail regularly, and 64% prefer to receive useful information through the mail. How can you tap into this desire? Keep your messaging targeted and authentic. Present value to them right away with verbiage like “buy one get one free,” “20% percent off,” “special offer,” and more.
Millenials are digital natives – most of them don’t know what it’s like growing up without the Internet. Because of this, they are often the first to adopt new digital trends and will be the first to know if your digital marketing needs work. What’s your next marketing move? Similar to direct mail, be sure to keep your digital messaging personalized. Layer your direct mail strategy with digital marketing, like PPC or a robust SEO strategy. Finally, since 55% of Millenials perform all Internet searches on their phone (Entrepreneur.com), it’s important that your website is mobile optimized.
According to Smart Insights, 63% of Millenials actively follow brands on social media<link to social page>. What does this mean for you? Be sure your company is active on all major social networks, including Facebook and Twitter. Take time to fully engage with your customers on social media by responding to messages in a timely manner and posting relevant content about yourself and the industry.
By mastering these tools to connect with your Millenials customers, you can prepare your business for success no matter your demographic. For more tips on how to use omni-channel marketing methods to reach Millenials, contact Darwill today.