So you’re using social media, email marketing, and direct mail to reach out to your customers. But are you getting the most out of these channels? If you’re wondering how to make multichannel marketing work for you, keep reading to maximize your multichannel advantage.

Integration is Key

Multichannel simply means two or more marketing channels working in tandem. Integration is key to making all of these channels work for you. How can you be sure they are integrated? Firstly, you want to be sure you have the same branding and core messaging on each channel. Also, you want to encourage your customers to access each channel. As an example if you send out a direct mail piece, feature your website prominently so customers can visit. Include links to your social media platforms in your marketing emails. According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Integrate your marketing and reach your customers through several mediums.

Know The Pros and Cons of Every Channel

Knowing the strengths and weaknesses of each channel allows you to maximize their potential while supporting one another where they’re weak. For example, email subscription is very poor in capturing new customers, while social media platforms can do wonders to spread awareness of your business. Sending direct mail is extremely effective, but direct mail works best with the support of digital initiatives like a website or a blog.

Know Your Customers’ Preferences

It would be counterproductive to focus all your efforts on email marketing when each email campaign has a small open rate or to spend your total marketing budget on social media advertising when most of your customers prefer to direct mail. Knowing how your customers want to be informed and reaching out to them using their prefered platform means they will be more likely to respond to you.

For more tips on how to step up your multichannel marketing game, contact Darwill today.