A New Year means new marketing trends. Each year we look forward to discovering new ways to drive our marketing initiatives. This time, we’ve outlined a few of the most notable marketing trends, ones that will help your business stand out from competition in 2018.
Businesses should expect online searches to contain complete questions. What does this mean for you? Make sure your website is fully optimized and use broadmatch keywords so customers can find you easier. In terms of content, personalization is key. We’ve found that the more conversational yet informative your content is, the more it will resonate with your customers.
As voice activation and artificial intelligence become more integrated, taking this approach will allow brands to easily become more compatible with this technology. Also, taking into account searches based on location increases your chances of your customers finding you.
Keyword arbitration is the answer for search engines to improve search result quality. A bot crawls the site and analyzes the different keywords in the various areas of a page, how they’re distributed, and how they map to other pages. It’s not a widely-known strategy but one that’s quickly getting attention.
For a website with numerous pages, keywords will play an important role, not just in ranking pages but in relevance to other keywords you might not be focusing on. For instance, you might be focusing on a single set of keywords for a particular page, all while missing possible visits from a set of keywords that are completely different but still related.
Businesses are realizing the advantages micro-influencers bring to a brand. Companies that partner with them get better access to their niche audience, harnessing the personal connection these influencers have with their followers. That’s something big names struggle to maintain while also being more costly and harder to tap into than micro-influencers.
So what does this mean for you? Consider a partnership with a micro-influencer, but make sure to do your research. As successful as micro-influencer’s have been, there have also been several instances of partnerships turning sour, and lawsuits between businesses and influencers. It’s likely we’ll be seeing intervention from the government coming in this year.
It’s been one eventful year in marketing and tech, but we’re predicting an even more exciting one in 2018. For more tips on how you can better your practice, contact Darwill today.