An effective marketing campaign takes more than a great idea. It takes flawless execution. While most marketing conferences feature a full slate of choices on the creative process, brainstorming, etc., there’s very little information about getting the work done. But once you’ve got a brilliant idea, how do you know how to follow through with it?

Here are a few tips to help you complete your next campaign:

See The Big Picture

When implementing a campaign, every step is important. Aside from brainstorming the idea, you have to pay attention to the entire process, including brainstorming, creative development, content creation, editing, production, and beyond.

Measure Your Success

Every direct-mail project is driven by data, both on the input and output side. Before beginning your campaign, you should know how you’re going to measure its success. Will you be measuring responses, leads, sales or other method? Are you prepared to track website clicks, emails and even phone calls?

Produce Relevant Reports

Make sure you are measuring the metrics that are important to you so your post-project evaluation has meaning. This is a great reason to have people at all levels of the organization have the information needed to make follow-up decisions. If you get unexpected results from an offer, your team needs to know this.

Determine Accountability

While your team needs to be aware of every facet of the campaign, they also need to know which tasks they are responsible for and what the deadlines are. Delegate a point person for each critical juncture of the project.

Following these steps won’t guarantee success, but they will ensure success points can be identified and future errors anticipated and avoided. Over time, you’ll build a strong project-management process, allowing you to better target your audience. To get started with your next direct mail campaign, contact Darwill today.