According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.
No matter how interesting you think your pitch is, if you don’t keep it short and sweet, your customers are sure to tune out. Humans have an attention span of about eight seconds – roughly equivalent to that of a gold fish. If you want your emails to have an impact, you need to be mindful of your audience. Make sure your subject line is attention grabbing (“All The Experts Are Raving About This,” “Time Is Running Out For Our 20% Off Special”). In the body of the email, feature the most important information first. Be sure your email template fits your business, and add a strong call to action.
While you may not think blogging is right for your business, consider this: companies whose websites feature blogs get 97% more links to their website (Instapage). Blogs not only help with your SEO ranking, but they are often great lead sources. When posting a blog, make sure you have a strong call to action and encourage people to sign up for your email list to receive alerts when you post a new blog or to receive exclusive content and offers they will only get by subscribing. From there, you can add your new subscribers to your email lists.
We’ve spoken about the importance of an up-to-date email list, but it bears repeating. Without a current email list, you could be missing out on potential customers or wasting time targeting those who’ve already expressed their disinterest. In addition, a regular review of your list will help you purge those who have moved out of your DMA, unsubscribed, or emails that are undeliverable.
Once you’ve sent out your emails, how do you know if they were successful? Taking some time to review your results will help you determine if that particular campaign was successful. Another way to do this is A/B testing, where you launch two email campaigns then compare the results to see which one is more successful. Not only is A/B testing more cost effective, you can learn a lot about your customer’s preferences. Once you know what content and marketing resonates with your customers, you can continue to leverage that for your businesses success.
Email marketing is an essential tool for your company. For more email marketing tips, contact Darwill today!