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Marketing

How to create direct mail that resonates

Feb 08, 2017 Execution, Marketing

Qualitative data vs. quantitative data: Do you know the difference?

Jan 25, 2017 Marketing, Data

Keeping up with customer personas vital for demand generation

Jan 11, 2017 Execution, Marketing

Evaluating marketing campaign success: Metrics that matter

Jan 03, 2017 Marketing, Planning & Strategy

How much personalization is too personal?

Dec 27, 2016 Marketing, Personalized

Five ways direct mail can boost your event attendance

Dec 13, 2016 Marketing, Data

Does print still work in a world of digital media?

Dec 07, 2016 Marketing, Planning & Strategy

Direct-mail marketing showing signs of strength

Nov 29, 2016 Marketing

Why personalization is vital to your inbound marketing strategy

Nov 10, 2016 Marketing, Data

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