Marketing

Many businesses are switching from print to digital communication. Studies show consumers prefer to choose which form of communication they receive.

Read on to see how geoframing, the next step in the evolution of location-based marketing, is creating even more opportunities for businesses to connect with potential consumers.

Below, we’ll share how Darwill’s white paper workflow is helping to inject new life into the direct mail marketplace.

Together, V12 and Acxiom expand our universe, facilitating more accurate targeting of both existing client customers and potential prospects.

Here’s how you can get your messages to customers' mobile phones with targeted social ads, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Business are making variable information printing a standard for sending consumers targeted direct mail. Here’s how it works.

To send the most effective data-driven direct mail, data and creative teams must make collaboration a priority.

No matter your goals, marketing campaign metrics help you reach them.

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.