Marketing

Business are making variable information printing a standard for sending consumers targeted direct mail. Here’s how it works.

To send the most effective data-driven direct mail, data and creative teams must make collaboration a priority.

No matter your goals, marketing campaign metrics help you reach them.

Certain moments in consumers’ lives are flags to marketers. When homeowners decide to buy a new house, they need help from moving companies. If someone signs up for a museum membership, they’ll eventually need to renew their pass for exclusive benefits.

A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information such as your company's contact information, address, hours of operation and other details.

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way consumers shop.

Social media is an important tool for businesses, no matter the industry. Not only does it help them better connect with prospective clients, but it also helps to connect with future employees.