The New Year is upon us, and it's time to talk about Darwill's top 5 marketing tactics we recommend bringing into 2023. This list will help you dominate your market next year.

Let's dive in and explore why these tactics will be important in the New Year.

Omnichannel Marketing

To create a seamless and consistent customer experience across platforms, you'll want to spend time building omnichannel campaigns. Omnichannel marketing will remain supreme in as consumers bounce between mediums. Reach your optimal customer as they retrieve mail from their mailbox, scroll through social media, sort through emails, or as they stream TV shows and music.

Here's why you should leverage omnichannel marketing:

• It leads to higher conversion rates and revenue. With a seamless experience across channels, it's easier for customers to take action, such as making a purchase or signing up for a newsletter.
• Improved customer experience and satisfaction.
• Increase engagement and brand awareness as you can reach people in more ways and on more devices.
• A comprehensive view of customers and their behaviors leads to better data and insights. These insights steer future marketing efforts.
• Greater brand loyalty as you can build stronger relationships with a personalized and consistent experience.

Streaming Ads

Streaming is on the rise. Consumers are ditching linear TV and subscribing to streaming networks to watch their favorite TV shows and movies. Streaming music and podcasts is also popular, with 523.9 million listeners. We expect streaming to continue to increase, so you'll want to ensure you add streaming ads to your 2023 strategy to reach customers as they watch TV or listen to music.

Streaming ads are an excellent way for businesses to get their message in front of their target audience quickly. Benefits of using streaming ads include the ability to:

• Target specific demographics.
• Track the effectiveness of the ad in real-time.
• Deliver personalized content to individual viewers and listeners.
• Cost-effectively promote products and services.

AI and Machine Learning

Using artificial intelligence (AI) and machine learning will continue to amplify your marketing in 2023. Machine learning algorithms analyze customer data and identify patterns and trends that will help guide your marketing and enable you to better target the individual with personalized messaging. AI and machine learning will help you better understand your customer and their behaviors for more effective targeting. Their behaviors and other insights can help you predict what products and services they are likely interested in.

Another significant benefit of AI and machine learning is the ability to automate marketing tasks. Automated ads and mail can send out based on the customer's actions or behaviors. This alone can help improve the relevance and effectiveness of your marketing campaigns and save staff time and resources.

Data Cleansing

Data cleansing or data scrubbing is an essential step in data preparation. You want to take advantage of this, as it helps ensure your data is accurate and can be trusted to help drive business decisions and strategies. Plus, it can help reduce costs associated with bad data. For example, if your mailing list isn't clean, you risk wasting money on mailing inaccurate and outdated addresses.

There are many benefits to performing data cleansing, including the following:

• Improved data quality.
• Increased data reliability.
• Enhanced data analysis.
• Reduced marketing spend.

First-Party Data

As web browsers update their privacy policies and remove the use of third-party data and cookies, it's time to find an alternative. First-party data will be a big focus moving forward. This data is collected directly from customers through surveys, website interactions, and transactions tied to an organization.

There are several benefits to using first-party data. Here are a few reasons why you'll want to make the switch in 2023:

• First-party data is more accurate as the customer provides it to the organization.
• The ability to compare characteristics between customers to predict their future needs.
• Valuable insights into behavior and preferences allow marketers to better understand what consumers like and dislike and what drives their purchasing decisions.
• Improved targeting with relevant and personalized messages.

Get Your 2023 Marketing into Shape with Darwill

Plan out your best campaigns yet with our help. Our marketing experts keep track of trends and analyze what works and doesn't to keep you ahead of the competition. If you need assistance, now is the perfect time to partner with a team that will build a successful plan—start 2023 with Darwill.