Digital printing brings creative opportunities to marketersFebruary 14, 2017
When making the change to digital printing, many marketers look at the impressive array of available digital capabilities. Certainly data is vital to direct-marketing success, but digital printing also opens up creative possibilities.
Darwill customer TMG Financial Services (TMGFS) discovered this when switching from an offset process to digital fulfillment. TMGFS issues ATIRAcredit Mastercard credit cards on behalf of 60+ credit union, financial institution and member-based association partners. The company manages the branding and offer solicitation for those partners, for instance, mailing traditional marketing offers for balance transfers at different times throughout the year.
Prior to making the switch, the traditional process meant every piece was black-and-white, and required printed shells to be created and managed. This was an expensive and inconvenient process.
Fewer creative restrictions
“Working with Darwill has given us the ability to have fewer restrictions on the creative,” says Kristina Vann, a TMGFS marketing specialist. This flexibility is especially appreciated, due to the many different versions required by TMGFS partners.
Most importantly, TMGFS gained the ability to test messages and designs/colors, based on the partner and the customer profile. This increased relevance and response rates.
Over the 18 months, TMGFS has begun to use more design creativity and more digital capability with its offers. It’s this marketing capability that has proven to be vital to TMGFS. Consistent branding and content are vital to establishing trust with the customer.
Read more about TMGFS in the “Our Work” section of the Darwill website.